

We selected colors based on the project's mission and values - sustainable fashion that doesn't harm the environment. In addition to aesthetics, the functionality of the chosen color palette is crucial to us, so all colors were checked for availability.
Fonts were intended to convey the style and characteristics of the clothing created by designers: handmade, natural, or recycled materials, original design.
As a part of UI design, we customized inspirational phrases that conveyed the brand values as well. Thus we keep brand consistency even on the web.
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