SMedia digital agency
Custom responsive website developmentUI animationUI/UX designBrandingRedesigneCommerce integrations
About
Ukrainian brand MATIQÜE was founded by Julia Matiek in 2017. The brand collections will have something for every woman who is looking to add a great and high quality outfit to her wardrobe of basics.
Brand work with retailers and individual orders.
The clothing is ideal and comfortable for everyday life. The MATIQÜE style easily complements your existing wardrobe, making it attractive and elegant.
Branding
We created a logo and selected a color scheme that reflects the elegance and refined style of the brand.
The strict form of the logo with cut-out details resonates with the design of the clothes that the brand produces. The presented models have a restrained design, but the applied details always emphasize the boldness and sexuality of the feminine image from Matique.
The selected colors have natural shades that are associated with true beauty and convey the high status and versatility of the brand’s images.
Sandy
HEX
#E8E5E0
RGB
R232 G229 B224
CMYK
C0% M1% Y3% K9%
Beige
HEX
#B6A593
RGB
R182 G165 B147
CMYK
C0% M7% Y14% K29%
Brown
HEX
#322B25
RGB
R50 G43 B37
CMYK
C0% M3% Y5% K80%
Black
HEX
#212121
RGB
R33 G33 B33
CMYK
C0% M0% Y0% K87%
Home page
Catalog page
Style guide
An important part of the design was the development of the style guide. In it, we checked the used colors for accessibility and indicated recommendations for color combinations that ensure compliance with WCAG norms.
The developed typography system allows you to maintain consistency and a clear hierarchy of content
on different devices.

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