SMM-PROMOTION OF E-AUTO

About the project:

E-auto company specializes in the sale of tires and wheels for different categories of transport. The customer turned to our agency so that we could help promote his community in social networks and bring a stream of new customers.

Task:

• Design of the Facebook page
• Creating a content plan, regular posting
• Setting up an advertising campaign to attract potential customers.

Implementation of

1. Competitor analysis and page design

The main platform for promotion is Facebook, the promotion region is Ukraine. Our marketers have determined that the target audience is men 20-45 years old, car owners, motorists and people who work in the field related to autotematics.

After studying the competitors and analyzing the target audience, we designed the community in accordance with the colors of the logo, and also developed a unified style of posts.

2. Regular posting of publications and stories

After several months of SMM promotion, we received a fast-growing community, an active audience and the first orders of tires and wheels for cars.

The content was divided into car categories, which were published in the developed templates. The "heavy" informational content was submitted in the format of notes. 80% of the content was made up of engaging posts.

3. Setting up advertising campaigns

Advertising goals:

• involvement in promo posts;
• engagement via "Like" marks on the page.

We have developed ad creatives, analyzed the results and optimized the campaigns.

4. Targeting

Targeted advertising for the month covered 79,664 people, the lead cost was $ 0.92, and the number of purchases was 296.

Results:

The cooperation turned out to be very fruitful: a stable increase in subscribers, constant activity and user engagement, increased loyalty. And most importantly, the number of sales has increased.