Building a positive reputation for Luna

We were approached by the Ukrainian company Luna, which provides its services of hydromassage in the city of Dnipro. In addition to creating the site, we were entrusted with another responsible mission - the formation of a positive reputation on the Internet..

Brand mission: help every woman to become the best version of herself, to feel confident and beautiful, regardless of age.

Tasks:

• Study the niche of the client, his competitors and target audience;
• Create a logo and corporate identity for the company;
• Develop Brand Book;
• Publishing news content and image articles on commercial terms;
• Monitoring information about the company on the Web;
• Promotion in social networks.

What was done

It's no secret that building a positive online reputation is critical to building a positive corporate image. Therefore, first of all, we carefully studied the niche of our client, his competitors and target audience.

We have highlighted the main values brand:

• High level of service.
• Exclusivity.
• НFocus on results.

Benefits:

• Result.
• Quality.
• Qualified specialists.

Defined the audience:

• Gender — women.

• Age — 30-50 years old.

• Marital status does not matter.

• The presence of children — from 2 years old.

• Income is average, above average.

Tagline:

I look great — I feel great — always on top!

In accordance with the wishes of the customer, we have created a logo that displays a well-groomed, self-satisfied woman who understands that beauty is a constant and hard work.

We also opted for signature colors such as turquoise, gray, pink, gold and navy blue. The color scheme in various combinations is ideal for interior decoration, digital products of the Luna brand and printed products.

To represent the brand, we have chosen the laconic and stylish JOST font, the variety of styles and weights of which will satisfy all the needs of the brand.

When the Brand Book was ready, we started writing articles and news about Luna, which helped create a positive image on the Internet.

92% of consumers pay attention to the overwhelming number of positive reviews about a particular product / service. That is why we carefully monitor the reviews of our client's company and give feedback at lightning speed.

The next stage in the formation of Luna's image was the design of social networks, in particular the Facebook page. We created and designed the page in accordance with the corporate identity and began active posting of various types of content (useful, news, informational, entertaining, motivating, etc.) and, of course, shared the company's values ​​that are close to its potential customers.

Results

The brand image largely depends on the people who work in it, but we, in turn, have eliminated any negative aspects in the company's reputation.

We helped our client build a positive reputation on the Internet and are now working to increase brand awareness. Already at this stage, the company received an influx of new customers.