Our team is promoting the educational and entertainment portal for mothers and expectant mothers YAMAMAClub on the social networks Instagram and Facebook.

When preparing publications, we rely on evidence-based medicine, collecting the practices of the best foreign experts in the field of gynecology, family planning, pregnancy and child development. As a result, subscribers receive material that can and should be trusted.

Objective of the project:

• increase brand awareness;

• increase the number of subscribers and their engagement;

• create a group and attract new subscribers there;

• stimulate sales of thematic online courses.

  
  

Audience: women - 98%; men - 2%.

Tasks for the Facebook page:

• community design update;

• new design of posts in the feed;

• collaborating with a pediatrician to write helpful tips and advice for women who want to become moms, pregnant and new mums;

• regular posting;

• creating a group and attracting subscribers to it from the page;

• conducting an advertising campaign to a "hot" audience.

  
  

Tasks for the Instagram page:

• updating the design of the page and the design of the profile header;

• new design of posts in the feed;

• Highlights design;

• regular posting;

• setting up and connecting a chat bot to track the development of a child from 0 to 12 months;

• setting up targeted advertising.

  
  

After launching 3 variants of advertising campaigns, the number of subscribers on the page increased from 16K to 25K. The engagement rate was 5%.

1.1K subscribers joined the group, 5 of whom purchased courses on the platform YAMAMAStudy.

РSolution on Instagram

• Updating information in the profile header, creating a new design in accordance with the corporate identity. Cover design for Highlights and daily posting of various types of posts and Stories.

• Setting up a chat bot to track the development of a child in the first year of life. Subscribers have the opportunity to receive weekly links to relevant articles written under the guidance of leading experts (doctors, psychologists, etc.) in the blog YAMAMAClub.
• Setting up targeted advertising, during which there was a jump in subscriptions and reactions in the profile.
• Advertising of the project among profile bloggers also yielded positive results. In 2 years we managed to increase the audience from 7K to 42K. The engagement rate is 4.5%.

Results

• On Facebook, the audience increased by 36% (from 16K to 25K). Engagement rate - 5%. A highly engaging group was created, which brought the first sales of online courses.
• On Instagram, the audience increased by 83% (from 7K to 42K). The engagement rate is 4.5%. Launched chatbot to track the development of a baby in the first year of life.

Our team of marketers, designers, smm-specialists and copywriters does not stop there and continues to develop the project created for the sake of a happy future for parents and their children.