Development of an online store for a hydrogen water company

H2PLUS — the first company in Ukraine for the production and sale of hydrogen water. The benefits and safety of H2Plus hydrogen water are confirmed by state certificates, and its production meets all safety requirements for European certification.

The main mission of the brand is to take care of health and improve the quality of life.

Objective of the project: develop a "turnkey" online store that will sell and create a favorable image of the company.

Tasks

• stylish and clear site design;
• convenient site structure, which will allow you to quickly find and buy a product;
• implementation of analytics systems;
• responsive website design for all types of devices.

Before starting the development, our specialists agreed with the customer all the important points and terms of work. We have highlighted important advantages (unique selling proposition): high quality of an elite product, useful properties of H2Plus hydrogen water, its optimal parameters, which have a beneficial effect on the body.

What was done

We decided to create an online store on the Laravel open source web framework, which scales well and allows us to create a number of unique solutions. It is also important that the site loads quickly from any smartphone and on a slow internet. At the first stage of development, we conducted marketing research:

• studied the history of search queries to draw up a high-quality structure for SEO-promotion;
• studied the sites of competitors, as well as other sites in the same subject. This analysis gave us some good solutions and showed us what our competitors are not doing and how to beat them.

The website design was developed adaptive for all types of devices. It turned out to be stylish and laconic, as the customer wanted. The final design creates the necessary image of the corporation and seriousness of the company.

Our programmers have filled the site with all the necessary functionality, including the ability to purchase "in one click", notifying the administrator of the online store about a new order, multilingualism, dynamic elements. We also laid down a site structure convenient for promotion and provided for the possibility of several payment methods.

Before the release of the project, testing and debugging of all the functions of the site and the admin panel were carried out.

Result

The development of the online store took 2 months. All the wishes of the client and our "chips" have been fully implemented. The site looks expensive and stylish.

A month after the launch of the advertising campaign, the customer made the first online sales of his premium product.