ONLINE FASHION BOUTIQUE IN 4 MONTHS

Our client is an online retailer for international brands that caters to men, women and children fashion on the Ukrainian market.

Project goals: Develop an advanced e-shop in 4 months. 

Project objectives:

• User-friendly admin panel
• Modern design
• Convenient site structure that enables easy search and purchase experience
• Adaptive for all devices
• Analytic tools implementation

The Process

Project planning 

After productive discussions with our client we have determined  website structure, features and color palette. Fast delivery, wide product range and other advantages were highlighted throughout project development.

Project Analysis 

Based on our competition research we identified and highlighted advantages, which contributed to a better e-shopping experience. 

Design 

As we wanted to keep the customers’ focus on the products we opted for a minimalist black, white and purple palette. 

Backend

We are convinced that ready CMS cannot deliver the same  efficiency as the Laravel framework. PHP developed platforms can offer more advanced features, higher speed,  better security and flexibility to implement any functions or design required by the business. 

Bringing it all together:

• Image optimization - to ensure the website is not slowed down by high resolution images
• Admin panel with various access level
• Integrated discount system
• Automated inventory, supply and delivery management system
• Automated product import to price aggregators (price.ua, hotline.ua, google-merchant)
• Analytic tools implementation

Backend + Frontend

We have successfully implemented following features: 

• Product catalogue on the home page
• All popular brands are shown on the home page
• Customer reviews on the home page
• Call back request
• Customer form to communicate with the shop admins
• Separate banners, categories, new items, popular products for men’s and women’s catalogue
• Search filters by name or image
• Option to choose the products by a particular brand or availability as well as newly added items
• Availability alert subscription
• Preview history
• Messenger option on the product page, where customer can ask questions about the item
• Recommended items вывод рекомендуемых товаров в карточке товара
• Adaptive for all devices

Quality control and testing 

The website and all its features were meticulously checked and tested before its final handover. 

Results

This custom made e-shop was developed in 4 months with all project objectives executed within a given time frame. Since our client and our team are equally passionate about perfection, our partnership and work on the website continues.