ONLINE SHOP DEVELOPMENT — HOUSEHOLD PRODUCTS

Our team has been approached by a retailer that sells household items: furniture, tools, flooring, lighting, building material and decor. 

Project goals: Deliver efficient online store for household products. 

Project Objectives:

• Multifunctional admin panel
• Simple user panel
• Multilingual option
• Straightforward and clear design
• Convenient website structure for easy and quick product search and purchase
• Quick check out
• Adaptive for all devices
• Implementation of analytics

The process

Prototype

After thorough consultations with the client we have agreed on graphic design, website features and project deadlines. 

Project Analysis 

Based on our competition research we identified advantages, which contributed to a better e-shopping experience. 

Design 

Our client gave preference to a minimalist black and white palette presentation. A banner was placed on a homepage for announcements and product demo.  Our creative team took into consideration all client’s requirements and delivered a stylish website with a user-friendly navigation. 

Backend

Since ready CMS were not able to meet our client’s requirements we developed the project with Laravel PHP Framework. This significantly boosted the website's speed and efficiency. 

What has been done:

• All high resolution images are optimized to ensure efficient speed of the website
• Various admin levels for product and order management
• Integration of cashback, promo codes and bonuses
• Automated inventory  and delivery management
• Created automatic unloading of goods in price aggregators (price.ua, hotline.ua, google-merchant)
• Developed automated supply ordering system
• Implemented analytics tools

Initially our client wanted to integrate the website  with an external accounting system 1C. However features of our admin panel were sufficient to manage necessary work scope, so we skipped the integration all together. 

Backend + Frontend

As per the project brief following  has been successfully implemented:

• Search, product comparison, filtering with preview
• «One click buy» option
• Product preview history
• Save to favourite option
• Option to subscribe for availability alerts of out of stock products
• Integration with courier services (Nova Poshta) and delivery tracking option for user panel
• Adaptive for all devices
• Homepage slider
• Top product categories and hot offers are displayed on the main page
• Metadata customization for each new record
• Multilingual options
• Integration with social media channels
• Built-in editor which allows altering the website information

A «showcase» page allows customers to select the items featured in the shown design. They can choose either to add the whole set to the basket or buy each item separately.  

Quality control and testing 

The website and all its features were meticulously checked and tested before its final handover. 

Result

This custom made e-shop was developed in 3 months with all project objectives met within a given time frame. As we share with our client common passion for perfection, our partnership and work on the website continues.