ONLINE STORE DEVELOPMENT — FASHION FOR MEN, WOMEN AND CHILDREN

Our client is an online retailer for multi brands that caters to men, women and children fashion on the Ukrainian market, including premium niche.

Project goals: We were hired to develop an online store to attract more buyers for 100% genuine branded products for men, women and children.  

Project objectives:

• Inviting interface
• Convenient product search by gender, brand, size and color
• Adaptiveness for all devices (PC, pads, mobile phones)
• Analytics set up

Once the creative brief was finalized, our team started to work on the project. We delivered a stylish design, uploaded a massive number of products, set up a wide range of features including product filters and easy navigation.  

The Process

We chose PHP Laravel framework for its numerous advantages compared to the ready CMS. Its well-structured code and logical architecture translate into easy and convenient browsing experience for users and admins.

Design. Modern and catchy design is the essence of any successful online store. Our team worked on a concept that combines convenience and our client’s vision on graphic presentation. 

For user’s convenience products can be added to a wish list, items can be compared and reviewed in the purchase history. 

A news blog keeps shoppers up to date with the latest fashion trends and new products. Regular buyers are offered an exclusive membership whereby they can enjoy up to 50% discounts and many other benefits. 

Each product page includes an article name, image gallery, latest addition, buttons (“buy”, “one-click buy”, “save to favorite”), product description, price and reviews (possibility to add a new review).

To make e-shopping even more convenient, customers can view each product in detail through high resolution images before it is added to the basket. 

To meet business needs of our client we have integrated the following external systems with the website:  Liqpay, 1C (accounting), new order email notification, product import/export (from Excel), messengers (for communication with clients) and admin stats.

Backend. we know that search engines do not “like” CMS websites for their bulkiness and excessive codes. That is why we have done all the work with Laravel. 

Unlike ready CMS, it gave us the flexibility to implement a wide range of features, which can be amended anytime, and ensure website security.

Frontend. Fashion tips from a stylist, latest updates on trends in fashion and many more essential features were added to the website. Sales events, promocodes, delivery tracking option in user panel, automated supply orders contributed to easy website management.

This online shop was integrated with an external accounting system (1C), Liqway payment gateway, new order email and Telegram notification, new products import/export option (Excel) as well as admin stats.   

For overseas customers we have implemented multilingual and multicurrency (UAH, USD, EUR) options.

The website is quick to load and adapted for preview on all gadgets and browsers.

The website and all its features were meticulously checked and tested before its final handover. Our client successfully grows his online business with a fully functional e-shop.  

Results

This custom-made project was developed in 2.5 months. We achieved all project objectives within a given time frame. Our marketing team continued working on the project promoting the e-shop online. Client was very happy as new orders started coming in right after the website launch.