ONLINE STORE DEVELOPMENT — FASHION AND ACCESSORIES

A Ukrainian brand that creates stylish, comfortable and affordable clothing for men and women, as well as trendy accessories. 

Project goals: deliver fully functional e-store to attract new customers and increase sales. 

Project objectives:

• Simple and clear interface;
• Convenient and user friendly admin panel;
• Adaptive layout and wide range of features;
• Implementation of analytics.

Once the creative brief was finalized, our team started the work on the project. We delivered a unique design, efficient programming and engaging content within a given timeframe. 

The process 

Online fashion niche is highly competitive. We combined our expertise with the latest technology to deliver a highly efficient online shop that helps our client to stand out. 

Design. It takes just a few seconds for the customer to decide whether he wants to stay on the page or leave. Design is the most crucial feature of any online shop. 

We chose simple and straightforward presentation in white color. Users can easily browse clothes for women and men. Catalogues can be filtered by type, style, size or color. 

Each product page includes an article name, image gallery, latest addition, buttons (“buy”, “one-click buy”, “save to favourite”), product description, price and reviews (possibility to add a new review).

Website visitors can familiarize themselves with the company history, information on payments and delivery, reviews and blog on latest fashion trends. 

All products can be viewed in detail through high resolution images. 

Some additional features were set:  API Instagram, API Facebook, API Pinterest, API Nova Poshta,  Liqpay, sales stats, etc.

Backend: This website was developed with Laravel PHP framework. It gave us the flexibility to implement a wide range of features, leaving the room for any amendments in the future if required. 

Frontend: our team has set up following features:  payment/delivery/supply systems,  delivery; sales sections with option to be turned on/off, “one click buy”, multilingual option and many more. All pages include search and filter fields. 

We have created a page where shoppers can get some tips from a professional stylist. Our client can create sale events with special promo codes.  The website is integrated with Nova Poshta (postal service) that allows buyers to track their deliveries and generate supply orders for merchandise. 

This website offers a quick loading speed and is compatible with all mobile and desktop devices. It supports Russian, English and Ukranian languages.

The website and all its features are meticulously checked and tested before its final handover. Our client successfully grows his online business with a fully functional e-shop.  

Results

This custom made project was developed in 2.5 months. We achieved all project objectives within a given time frame. Our marketing team continued working on the project promoting the e-shop online. Client was very happy as new orders started coming in right after the website launch.