MINI CAMERA SALES IN ROMANIA

We received an enquiry from a company looking to increase their sales through social media.

Project Insight

A well designed and engaging landing page was at our disposal to direct the traffic to. As we worked only with the mobile version of the website, we set the ads campaign for the respective devices. The product itself was a coin-sized mini camera equipped with a motion sensor and night vision option, as well as a 1080HD camera resolution.

Project Objectives

Increase number of leads.

Retain lead price below 5$.

GEO - Romania.

Project Progress

We have worked with 3 initial placements: 

• Instagram (feed)
• Facebook (feed) 
• Instagram/Facebook (stories) 

The campaign was launched with 3 different visuals (static and video images). While testing our client received 5-6 leads per day at 4.5$ each. Once expensive ads and female targeting were turned off, we started to receive 15-25 leads per day at 3.9$ each.

Results

Over 1000+ mini cameras were sold in 2 months.

Average lead price - 3.96$.

As soon as the audience was reducing and lead per price rose to 5$, the campaign was turned off.