HOW TO GET LEADS FOR JUST $0.23? 

We were very excited to get to work on this unique festive project. Our team was hired to manage contextual advertising for a “Santa’s Video”. 

About the client 

Project “Santa’s Video” has been running since 2011. Parents book personalized Santa greetings for their children. 

Santa is addressing the child by name, tells him compliments and best wishes, looks through the child's photographs. If the child sent him a letter, the video will show how Santa has received the letter. As an option Father Christmas can even show the gift that will be left under the christmas tree. 

Every child would be fascinated by such experience. 

Our team was truly delighted to become a part of “ Santa’s Video” mission, making this holiday season truly memorable and magical for the little ones. 

We joined the project as an affiliation team.

Project Objectives 

Key objective - increase in sales 

GEO - Ukraine

To generate traffic without the main brand 

Challenges:

• Seasonal high market competition 
• Due to tight deadlines there was no time to test our client’s ads visual or create our own
• Project time frames did not allow time to test Google Ads audiences 

We love challenges. 

The Insight 

We had to act very quickly as we were just one week before the holidays (December 24)  

Speedy product delivery was one of the great advantages. Customers could receive the video by email within 20 minutes with a bonus birthday greeting and first day of school greeting.  

We set up and launched a media Google Ads campaign using the visuals provided by the client. 

The campaigns were running starting from December 27. 

Media campaigns  brought in more expensive leads than the search campaigns. As we had very little time left for any enhancement (audience and visuals), we decided to stick with search campaigns. 

The main focus was on search queries which clearly stated parents’ intention to book  a video greeting from Santa. 

We started to compile a list of negative words at the time of semantics collection and continued throughout the campaign. In order to control price per click we have put separate campaigns for Kyiv, Lviv and other regions. 

We added extensions to the ads to draw more customer's attention. They contain additional information and make ads more visible on the search results page.

All of the above resulted in the most efficient traffic.

Project Summary 

• Campaigns duration: 27/12/18 - 04/01/19  
• Advertising platform: Google Ads 
• Total budget: 2 907, 23 UAH
• Lead cost: 5,6 UAH
• Confirmed lead cost: 30 UAH
  

Campaign stats from 24/12/2020 to 05/08/2019

The best performing were the campaigns set up separately for Kyiv and the region, Lviv and region. 

This case study proves that good campaign results can be achieved despite a short time frame and limited resources. 

Do you have an exciting project? We are up to any challenge to make it happen.