LANDING PAGE FOR A STAINLESS STEEL PRODUCTS MANUFACTURER

LARIS is one of Ukraine’s leading stainless steel manufacturers known for their high quality and reliability. We partnered with them on a brand rejuvenation project which included launching of their website and an amplified presence on search engines and the web. We compiled a long-term roadmap on how the brand will achieve its well-deserved leading presence online. The partnership was instrumental to the increase in business and lead generation.

Project objectives 

• Create efficient and well structured landing page
• Deliver corporate design style
• Integrate Lead Generation Forms with CRM
• Implement analytic tools

Challenges

Our client has an extensive product catalogue which we had to display on the landing page. Instead of placing each product on a separate screen, we have combined the products together in gallery style. 

Product gallery design:

The process and insight

As we were limited to just one page, it was critical to present all information in logic and clear sequence that would motivate the customer to make a purchase.

Following page structure was put in place: 

• Fixed menu bar
• Highlights of product and company advantages
• Call to action button was placed on the first screen to boost conversions
• Company information and product details
• Advantages of Laris products
• Lead generation form
• Product gallery
•  «How to place your order»
• Lead Generation Form to motivate customers leave their details
• Location map

We have adopted simple and clean corporate design to keep visitors focused on the products. Blue and white palette was applied throughout the website. Some brighter or darker color accents were used to catch customers’ attention. 

For example, lead generation form was made in darker color to stand out:

CMS used for this landing page offers easy content editing and integration with CRM. 

This landing page was adapted to all mobile and desktop devices and SEO optimized.

Results

Our client got an efficient landing page packed with various features:  order management, analytics, integrated call tracking, SEO optimized.

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