FACEBOOK ADS CASE STUDY

After a successful partnership on the website launch (check out our case study here), LARIS continued working with us. This time with a focus on the targeted advertising. The main goal for this assignment was to generate more leads and sales.

About the client 

LARIS is one of Ukraine’s leading stainless steel manufacturers known for their high quality and reliability. Company produces a wide range of products: heated towel rails, railings, ramps, stainless steel equipment for professional kitchens and much more. 

Since LARIS has never done any advertising activity before, it was a true honor for our team to launch their first social media campaign. By collecting significant analytical data we worked out a few marketing personas and developed a strategy for Facebook advertising.  

Goals

• Leads under 10$ each
• GEO – throughout Ukraine

The process and insight

We chose Facebook news feed to place the ads. To test the waters we have launched two campaigns with three ads each. 

The first one was focused on the audience that is interested in home improvements and construction. The second one was a lot pricey and solely based on business owners.  

Slider ads turned out to be the most successful and we sticked to this format throughout the rest of the campaign:

Results 

In 3 weeks time we have received 38 leads at 4,28$ each. 

All goals set by the client were achieved 100%. We did not stop there and were digging further for even better results. 

After omitting the most expensive regions and age groups, we kept only mobile traffic. This gave us twice better results. 

Take a look at our ads manager after optimizing the campaign:

Our client keeps receiving the desired amount of leads at 2$ each. 

Are you looking to give your business a boost online? We are excited to hear from you!